A Legacy in Every Bottle

Nestled in the heart of Rioja, the “Carlos Serres” winery stands as a testament to the enduring spirit of winemaking excellence. Founded in 1896 by the visionary Carlos Serres, this winery has carved a niche in the world of wines with its unique blend of tradition and innovation. From the vine-laden lands of Haro, Serres foresaw a new horizon for Rioja wines – one that stretched beyond local boundaries to captivate the palates of wine enthusiasts across the globe. Carlos Serres, hailing from Bordeaux, discovered in Haro a terroir reminiscent of the great vineyards of France. It was here that he began crafting Bordeaux-style wines with a distinct Rioja flair. His foresight and dedication laid the foundation for what would become a century-old legacy of winemaking.

A Family’s Unyielding Dedication

The tale of “Carlos Serres” is not just a story of a single visionary but also of a family’s enduring commitment to the art and science of winemaking. For three generations, the Vivanco family has passionately dedicated itself to nurturing and expanding upon the pioneering work of Carlos Serres. Rafael Vivanco Sáenz, the current steward of this illustrious winery, carries forward the family torch with unwavering dedication. Born in Logroño in 1975, Rafael’s journey into the world of wine began at a young age. His weekends were spent in Briones, working alongside his family in the vineyards, absorbing the stories and techniques passed down through generations. It was in Bordeaux, however, that Rafael’s true passion for winemaking was ignited. His studies at the Faculty of Oenology and subsequent experiences in renowned wineries honed his skills and deepened his appreciation for the unique terroirs of La Rioja.

  • Timeless Elegance: Savor the Carlos Serres wine, a harmonious blend that embodies the rich tradition of Spanish winemaking, perfect for any occasion.

  • Flavorful Journey: Experience the unique taste profile that captures the essence of the Rioja region, delivering a delightful symphony of flavors in every sip.

  • Crafted Heritage: Relish in a wine that draws from over a century of winemaking expertise, ensuring are fined and authentic tasting experience.

  • Spanish Essence: Let the distinctive character of Carlos Serres transport you to the sun-drenched vineyards of Spain, offering a genuine taste of its cultural heritage.

  • Unforgettable Moments: Elevate your gatherings with the exceptional quality of Carlos Serres wine, leaving a lasting impression on your palate and memories.