The Piccini family is rooted in the heart of Chianti and profoundly linked to the region’s rich winemaking culture. Their story began in 1882, when Angiolo Piccini bought 7 hectares (17 acres) of vineyards and began producing wines under the motto: “It’s not how much wine we make, but how much passion we put in our work.” Under the guidance of Mario Piccini, the fourth generation of the family, Piccini is today one of the most distinctive, dynamic and innovative Italian estates represented among the top 25 largest Italian producers. The Chianti Orange Label is the iconic wine, and reflects the family’s ambition to rediscover Chianti as a contemporary wine. The wines are grounded in tradition yet have an innovative, charming and fun personality, providing a bold and exciting choice for wine lovers around the world.

A History Based in Tuscany
After over 140 years, it would be easy for a winery as successful as Tenute Piccini to rest on their laurels. Tenute Piccini is among the most prominent wine producers in Tuscany, playing a leading role in the production of Chianti, Chianti Classico and Montalcino wines. The family has five other stand-alone properties in top Tuscan wine regions as well as the two “volcanic estates” on the Etna and Vulture mountains, a parallel project to the successful Piccini brand. The family’s philosophy behind the boutique estates is very classical: producing wines that reflect the region, focusing on expressiveness of the grapes variety in relation to the area of origin.

Sustainability and Innovation for a New Generation
The fifth generation—Ginevra, Benedetta, and Michelangelo Piccini—as well as winemakers Alessandro Barabesi and Pasquale Presutto, realized the evolution of the family company required an innovative outlook. Along with unifying all the estates under “Generazione Vigneti,” they elevated the company’s longstanding mantra — “one vine, one territory”— to serve as the guiding principle. Every decision, whether in the vineyard or cellar, is meant to respect the nuances of the land and produce terroir-expressive wines.

Sustainability has always been at the forefront of Piccini family’s work; many vineyards are certified organic under the Equalitas certification, farmed organically, or in conversion. The viticulture team eschews the use of herbicides and pesticides, preferring instead to implement cutting-edge methods such as introducing parasite-eating insects into the vineyards. They fertilize with organic material and through the planting of cover crops, enhance the nutrients in the soils. Beyond the vineyard, the Piccinis consider the social and economic impacts of their business and how they can better affect the broader communities around the estates.

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