Piccini Wines: Five Generations of Tuscan Passion Shaping The Future of Italian Wine
Today, Piccini is guided by the fourth and fifth generations — Mario, Martina, Elisa, Ginevra, Benedetta, and Michelangelo Piccini — who continue the family’s visionary path. What has always set Piccini apart is the belief that “it’s not how much wine we make, but how much passion we put into our work.” That philosophy still defines the brand, shaping decisions in the vineyard, the cellar, and the global marketplace.
Across its historic home in Chianti, the family now manages 679 acres of estate vineyards, producing expressive, terroir‑driven wines that honor the nuances of Tuscany while embracing a spirit of modernity. Piccini’s flagship Chianti Orange Label helped redefine Chianti for a new generation of wine lovers — vibrant, approachable, and unmistakably contemporary.
Innovation Meets Tradition
While Piccini remains deeply tied to its Tuscan roots, the family has not hesitated to push boundaries. Their estates now stretch across Italy’s most compelling regions — including Montalcino, Maremma, Mount Etna, and Basilicata — forming a mosaic of terroirs united under the philosophy of “one vine, one territory.”
Sustainability drives many of the estate’s decisions:
- Extensive use of organic farming and Equalitas‑certified vineyards
- PET and lightweight glass initiatives to reduce environmental impact
- Photovoltaic energy systems at the Casole d’Elsa winery
- Active support of local communities and social responsibility programs
The result is a portfolio that balances heritage with forward‑thinking craftsmanship — wines that feel both timeless and distinctly new.
A Portfolio Defined by Character
Piccini produces a broad and celebrated range of wines, each reflecting a unique expression of Italian identity. Some highlights from the core collection include:
Chianti DOCG “Orange Label”
The iconic bottle that brought Chianti into the modern era. Ruby red, vibrant, and fragrant with ripe red fruit and Tuscan herbs, it drinks smoothly with soft tannins and a savory finish. A perfect companion to pasta, pizza, roasts, or simply good company.
Chianti Classico DOCG & Chianti Classico Riserva
Sangiovese‑driven wines that deliver depth, freshness, and the refined structure that has made Chianti Classico world‑renowned. Crafted from estate vineyards in Castellina in Chianti, these wines showcase Piccini’s dedication to elegance and terroir expression.
Collezione Oro Chianti Riserva DOCG
Rich, polished, and expressive, Collezione Oro offers dark fruit, spice, and a smooth, savory finish — a premium interpretation of Tuscan tradition.
Sasso al Poggio Toscana IGT
A bold, velvety blend that has earned high critical praise. Notes of cooked cherries, plum skin, sweet spices, and cedar reflect its powerful and elegant style.
Prosecco DOC – Venetian Dress
Piccini’s sparkling offerings combine Italian charm with stylish packaging. From the premium Venetian Dress to the crisp Frizzante Extra Dry, these wines deliver refreshment and value for every occasion.
A Brand on the Global Stage
From television features to Wine Spectator, Forbes, and international competitions, Piccini continues to capture the attention of the wine world. With a growing presence across retail, on‑premise accounts, and major cultural events — including collaborations surrounding the Milano Cortina 2026 Winter Olympics — the brand’s reach and influence continue to expand.
Where Piccini Goes Next
The future of Piccini is bright — powered by family leadership, sustainable progress, and the belief that great wine should be both expressive and accessible. Whether through innovative projects like their organic conversions or the continued refinement of their Chianti and Montalcino estates, Piccini remains committed to shaping the next chapter of Italian wine.
At Winesellers Ltd., we are proud to represent a winery whose passion, heritage, and vision align so closely with our mission. With each new vintage, Piccini invites wine lovers everywhere to raise a glass and become part of the family tradition — because when you sip a glass of Piccini, you join their family.
