Carlos Serres the man came from Bordeaux in the late 19th century, after phylloxera had devastated the wine industry in the Médoc. Carlos Serres was a pioneer in Rioja. In 1896 he established one of the first wineries in Haro, the wine capital of Rioja. He was an instrumental figure in promoting the early exports of Rioja wines. Finding the perfect terroir to make Bordeaux-style wines, he settled in Haro and set up shop—not just as a winery, but as one of the region’s first exporters. In 1907, he established the Rioja Wine Exporters Syndicate, a forerunner to the modern Rioja Designation of Origin Control Board, and by the early 20th century, his wines could be found in France, England, Cuba, and the US. 

The Serres winery has always had an eye afield, and they’ve had over a century to expand—but their wines still hail from the chalky-clay soils that caught the founder’s attention long ago. The 150-acre Finca El Estanque estate, located southeast of the famed town of Haro, is planted mainly to Tempranillo and includes Mazuelo and Graciano.

Today, the Bodega remains family-owned and operated and is one of only a few centenarian producers in Rioja (100+ years old). The estate is just southeast of Haro and spreads outover nearly 150 acres of premium Rioja Alta vineyards with vines average 30+ years old. Bodega Carlos Serres sets out to remain one of the most internationally-renowned and influential wineries in Spain.

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