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It was at the turn of the 20th century when the Masachs family started to cultivate grapes in their Vilafranca del Penedès estate. Mr. Josep Masachs Llorach, a man with strong convictions, great character and dedicated since his childhood to the growing of grapes, founded Cavas Masachs, initially producing just enough for his own consumption and sharing with close friends. Cavas Masachs is still family owned; it is managed by the third generation of the Masachs family.