Since 1928, the Botter family has been producing wines under environmentally friendly policies and with innovative production techniques and technologies. Today, the company is managed by the family's third generation and specializes in wines of the Veneto. Veneto is a region in Italy which leads in the production and commerce of classified wine. Throughout the region the recent emphasis is on white wines and is ideally suited for the Pinot Grigio grape, where the particular composition of the hilly soil, the exposition to sun, the frequent rains and the constantly mild temperature between April and October combine to provide the best conditions.
The origins of the carousel featured on the label originate from medieval riding fairs in the north of Italy. These elaborate equestrian ballets took place in royal courts and featured lavishly decorated horses and highly skilled riders performing synchronized formations. Popularity led builders to replicate them by designing rotating platforms with mounted wooden horses for children to ride. The carousel has been the centerpiece of La Fiera, The Fair, for centuries.