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2020-02-13
Dunkertons Organic Cider: Certified Organic Cidery Launches ‘Craft’ Cider Can

Niles, IL February 1 3 2020 Winesellers Ltd., the family-owned, global importer and marketer of fine wines, is proud to announce the introduction of Dunkertons Organic ‘ Cider Can in 330ml 4pk (SRP $14.99)

The cidery is celebrating its 40th birthday in 2020 after vanguard founders Ivor and Susie Dunkerton were inspired to craft organic ciders in Herefordshire like a vineyard and work in harmony with the environment instead of using any concentrates or chemicals. The organic ‘ cider incorporates the famous Dunkertons deep apple flavor, combining the perfect balance of sweetness, acidity, and tannins with a well rounded finish.

Co-owner Jeremy Benson commented, “2020 is shaping up to be another
significant year in the history of Dunkertons Organic Cider Company. We know cider drinkers are becoming more discerning and seeking authentic quality ciders with a high juice content and Dunkertons consistently delivers that. Our organic ciders and perry have a very strong following but we knew the brand presentation required a complete refresh and that we needed a lower ABV cider in the range to appeal to a wider range of today’s cider drinkers. The new packaging looks fantastic and we have already had a lot of interest in our new ‘ 5% ABV cider.“

"Launching this packaging format allows us to continue approaching new
consumers with Dunkertons Organic,”, explained Jordan Sager Co-President of Winesellers, Ltd. We ’ve seen a tremendous increase in demand for quality, organic cans that are attainable for the everyday drinker,” said Sager.

The Dunkertons brand offerings in the US market includes the ‘ Cider can
($15/ Black Fox Cider, Dry Cider (both $8 SRP), Breakwells Seedling Cider and Perry (both $9 SRP). All five are certified organic by Soil Association (UK)


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