Winesellers, Ltd. Names Diana Farber (formerly Diana Malloy) as Vice President, National Accounts
Winesellers, Ltd. is pleased to announce the appointment of Diana Farber (formerly Diana Malloy) to Vice President, National Accounts. In this newly created role, she will be responsible for managing national account programs and initiatives with a focus on expansion in the on-premise channel. “We’re thrilled to have Diana on our team; she is a trusted professional who brings a successful track record of results, leadership and strategic vision to the role. Her passion for innovation as an investment in human capital aligns with our objectives to initiate progressive strategies and sales tools to assist growth within our diverse fine wine portfolio,” says Jordan Sager, Co-President of Winesellers, Ltd.
Farber was most recently National Accounts Strategic Manager at VINTUS and prior to that Vice President of National Accounts at Vineyard Brands. She started in the chain accounts channel with Négociants USA in 2010 and has consistently balanced responsibilities for developing both on and off premise business. She has a wealth of corporate sales and marketing expertise from a background in advertising and pharmaceutical sales, but it wasn’t until she attended culinary school that she discovered a new, lifelong career in fine wine.
Farber notes, “I’m very excited to join Winesellers, Ltd. We’re positioned for exceptional growth in national accounts with strong brands, industry-leading product innovation, and a reliable national distribution network. With our customers at the heart of everything we do, we understand that building great partnerships at every level today means not only adding value, but we must also help make our customers more valuable to their guests through our assets, insights and service.”