La Fiera Unveils Fresh Look for Growing Brand
La Fiera, Winesellers, Ltd.’s award winning range of regional Italian wines, has unveiled new packaging starting to hit the market this spring.
“Our goals from the beginning were to better appeal to both our retail and on-premise customers, as well as create freshness within the category,” says Jordan Sager, Vice President of Winesellers, Ltd. “The concept behind the label change was to create new opportunities for the brand while not ignoring the core sensibilities that has made La Fiera successful since its onset.” La Fiera is a multiple Beverage Dynamics Growth Brand and Shanken Hot Brand award winner.
The new packaging emphasizes a closeup shot of a carousel horse, La Fiera’s signature image. The detailed imagery provides a fresh way for the brand to stand out within the crowded field, but also maintain elegance and style.
The La Fiera collection includes: Pinot Grigio Delle Venezie DOC; Montepulciano d'Abruzzo DOC; Soave DOC; Primitivo Salento IGT; and Moscato Terre Siciliane IGT and retails at $8 per bottle.
All new bottlings will feature these labels moving forward and each variety should complete nationwide transition this summer. For more information, please visit www.winesellersltd.com.