Canned Wine Comes Into Its Own
“Winesellers Ltd. also jumped into the wine-in-a-can category last year with its organic Italian brand, Tiamo. Alternative packaging had long been a part of the brand’s identity—it was among the first to launch in kegs. “Putting Tiamo into a can was a natural fit for us,” says Winesellers Ltd. vice president Jordan Sager. “We noticed that the canned wine category lacked organic wines, so it made sense as a way to differentiate Tiamo from the rest of the pack.” Though cans represent just 7% of Tiamo’s overall mix, Sager expects that number to grow into the double digits in the future. The brand’s canned lineup includes red, white, and rosé wines, with rosé comprising roughly half of the 3,500-case canned production."