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2018-03-21
Award Winning Gran Passione Realigns with Rosso, Bianco, and Prosecco

Award Winning Gran Passione Realigns with Rosso, Bianco, and Prosecco
Gran Passione, the winner of three consecutive Beverage Information Group “Growth Brand” awards (2014-2016), is excited to announce the return to its Veneto roots to focus on north-eastern Italian selections beginning this April. The core wines, all imported by Winesellers, Ltd., Gran Passione Rosso Appassimento Veneto IGT, Gran Passione Bianco Veneto IGT and Gran Passione Prosecco DOC Spumante will showcase contemporary flavors and style from the Veneto region.

The changes within the brand allow the full range to be 100 percent produced in the Veneto. “Gran Passione has always been identified by the original wine introduced to the US market several years ago, our Veneto Rosso Appassimento,” said Jordan Sager, vice president of Winesellers, Ltd. “We are thrilled with the introduction of the new full-flavored Bianco and elegant Prosecco Spumante that creates a realignment of the brand with the stronger emphasis on a sense of place.”

The Gran Passione Rosso Appassimento Veneto IGT, the original offering in the range first brought to the US in 2013, is produced from Corvina and Merlot in the “appassimento” method where the grapes are dried and shriveled prior to fermentation. This provides the robust and fruit-forward style that has created so much success with consumers. The wine is also available in a 20L keg format for wine on tap.

The new Bianco Veneto IGT is a full-bodied blend of Chardonnay and Garganega, which boasts a bouquet of floral and light vanilla notes to match with grilled poultry or hearty pastas. Also, being introduced is a Prosecco DOC Spumante, 100 percent Glera with typical crisp and delicate effervescence. It evokes notes of peach, green apple and lilac and pairs excellently with sushi, salads, and shellfish.

The Gran Passione Rosso Appassimento, Prosecco, and Bianco are distributed to the U.S. market by Winesellers, Ltd., an award-winning wine importer, and marketer with a diverse portfolio of quality wines, the majority of which are family-owned and operated brands. The range of food-friendly Italian wines highlights the unique Veneto region at very attractive price points ($13 SRP). The collection is available now nationwide. For more information, please visit www.winesellersltd.com.

ABOUT GRAN PASSIONE
Passion is a powerful feeling, a compelling emotion. "Gran Passione" is exactly this, the expression and devotion to our work that honors the tradition of our land.
Gran Passione centers on its Veneto roots with its core wines of Rosso Appassimento IGT, Prosecco DOC Spumante, and Bianco Veneto IGT, showcase classic flavors and structure from the Veneto region.


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